Use no more than nine words or 60 characters. You want it to draw people's attention, but you don't need it to go on forever. A good headline should be clear and to the point.
Take a look at some additional best practices to craft the best referral email subject line: The first one is plain, and the emojis and all caps make it look spammy. It's short, it's on-point, and there's a number that attracts your attention. That's why you have to make sure it's catchy and enticing.įailing to do so can result in a low open rate.Įxample #1: WE HAVE GREAT NEWS! 🥳🥳🥳🥳🥳Įxample #2: Stephanie, $30 for you, 30% off for your friends Here's a fact: the headline is the first thing someone will read when they receive your email. 3 Tips for How to Put Together an Effective Refer-a-Friend Email Craft an enticing subject line Now bear with me as we go through the top three tips for how to craft your perfect refer-a-friend email. Get a wealth of data about your open rate, click rate, etc.Retain your current customers, giving them the incentive of getting something in return for their referral.Engage your customers as well as reach out to new prospects.In short, refer-a-friend emails are the perfect way for your company to: They can also include any conditions the customer should be aware of, call-to-actions, and enticing visuals. Generally, these emails let customers know what type of reward they'll get in exchange for referring the brand to their friends and family. Let's get started! What is a Refer-a-Friend Email?Ī refer-a-friend email is simply an email that a company sends out to their customers to inform them of their referral program. See examples of some great referral emails tech companies like to use.Learn how to put together an effective refer-a-friend email.Yes, refer-a-friend emails can be an effective tool in any tech company's arsenal, whether it's a project management platform like ClickUp, or a website builder, like Elementor. In fact, informing your customers about your referral campaign in a friendly and creative way is the simplest way to promote your referral program and, ultimately, increase your sales. That's easy: you send out a well-designed and thought-out refer-a-friend email. After much consideration, you've finally selected the most suitable referral program incentive to offer to your existing customers.īut how do you spread the good word about your customer referral program?
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